Celsius Holdings - AI Stock Analysis

Analysis generated January 10, 2026

Celsius Holdings, Inc. (CELH) is a globally-recognized brand in the health and fitness sector. They manufacture and market functional energy drinks designed to fit into an active lifestyle. Their product line includes sparkling and non-carbonated beverages, both praised for their clean ingredient lists and natural energy enhancements. This positioning has allowed Celsius to carve out a unique niche in the competitive beverage space.

Fundamental Analysis

Celsius Holdings exhibited a revenue of $725 million in the last quarter. This figure reflects a slight decrease of 1.91% from the previous quarter, signaling some concerns over short-term revenue growth. Despite this, the year-over-year increase of 172.85% showcases significant long-term growth and positive momentum in the business.

On the profitability front, Celsius Holdings reported a net income of $61 million for the last quarter. This is a concerning figure as it represents a decrease of 161.10% compared to the quarter prior. Even more worrying is the year-over-year decrease of 1,059.94%, which could suggest long-term profitability issues.

The company's EBITDA for the last quarter was also $61 million, reflecting a substantial decrease of 140.11% from the quarter before. Year-over-year, this metric has decreased by a staggering 6,163.04%, raising significant red flags.

A particularly alarming metric is the current P/E ratio of 427.33. This could indicate that the stock is overvalued, and a potential bearish outlook might be warranted. Higher P/E ratios generally suggest that a company's stock price is high relative to its earnings.

Technical Analysis

The current stock price is $52.90, which is a considerable increase of 19.47% compared to a month ago. This short-term trend is bullish. Furthermore, when compared to a year ago, the stock price has increased by 97.68%, indicating a strongly positive long-term trend.

The SMA10 (Simple Moving Average over 10 days) stands at 49.42, slightly higher than the previous SMA10 of 48.70. This indicates a potential upward trend in price movement, aligning with the bullish momentum of the stock.

The RSI (Relative Strength Index) is currently at 39.3, indicating neutral conditions. An RSI below 30 typically suggests that a stock is oversold, while an RSI above 70 indicates it is overbought. The neutral RSI suggests a balanced market sentiment.

Alternative Data Analysis

The number of open positions at Celsius Holdings has decreased by 9% to 40 job postings in the last couple of months. This can indicate an effort to cut costs or improve margins, a move that might be concerning for a growing company.

Customer acquisition metrics show that the company's website had an estimated 360,000 visitors, a decline of 51% over the last couple of months. This drop may indicate losing customer interest, which could be worrisome for future revenue streams.

On the customer engagement front, Celsius Holdings' Instagram page has garnered 1.1 million followers, reflecting a 7% increase in recent months. This suggests a growing interest in the brand. Their Twitter following remains static at 44,000, indicating no significant change in follower count.

AltIndex’s AI score, which considers fundamental, technical, and alternative data analyses, rates Celsius Holdings at a score of 34, signaling a sell recommendation.

Conclusion

Based on the holistic analysis, Celsius Holdings presents a mixed investment opportunity. The company shows strong year-over-year revenue growth, yet concerning profitability metrics and a high P/E ratio could cause potential issues. Technically, the stock is performing well with a bullish trend, but declining customer acquisition and static employee sentiment are areas of concern.

Considering all these factors, a cautious approach could be warranted. Prospective investors would do well to monitor both the company's financial performance and market conditions closely before making any investment decisions.

Disclaimer: This AI stock analysis, generated by an experimental AI tool, is for informational purposes only and not financial advice. Information is based on publicly available data and may not always be accurate or current.